Velune Candle Co. is a complete brand concept case study for a luxury candle brand, developed from strategic positioning through visual identity, packaging direction, and customer experience.
The presentation demonstrates how brand strategy can be translated into an editable, client-facing deck for launch, marketing, or internal alignment.
Role: Visual Director & Brand Concept Designer
Deliverables: Brand strategy presentation, visual direction, color system, typography direction, packaging concept, customer journey
Deliverables: Brand strategy presentation, visual direction, color system, typography direction, packaging concept, customer journey
